Proudly Canadian‑Shipped 🇨🇦 E‑Bikes & Scooters
Proudly Canadian‑Shipped 🇨🇦 E‑Bikes & Scooters
mai 07, 2026 13 lire la lecture
9 min read
Canadian e-bike demand follows a sharp seasonal cycle. Search volume peaks in May through July and drops 75% by December. We tracked 15 e-bike keywords across 24 months of Google search data to map the exact demand curve.
The pattern is predictable. Every year, search interest sits flat through winter. Then March hits and volume doubles in 30 days. By May, Canadians search for electric bikes 165,000 times per month. By December, that number falls to 40,500. That is a 4.1x swing from peak to trough.
This article breaks down the full 24-month cycle. We show you when demand rises, when it falls, and which sub-categories behave differently. If you sell e-bikes in Canada, this data tells you when to spend and when to save.
| Data Period | April 2024 to March 2026 (24 months) |
| Keywords Tracked | 15 core e-bike search terms |
| Peak Month Volume | 165,000 searches (May-July 2024) |
| Trough Month Volume | 40,500 searches (December) |
| Peak-to-Trough Ratio | 4.1x |
| Demand Drop (Peak to Trough) | 75% |
| Spring Surge (Feb to Mar) | +123% in one month |
| Year-over-Year Change | -18% (2024 peak vs 2025 peak) |
| Most Seasonal Sub-Category | "ebike rebate" (17.6x ratio) |
| Least Seasonal Sub-Category | "fat tire electric bike" (2.9x ratio) |
| E-Bike vs Scooter Gap | Bikes lead by 1.0x to 1.8x depending on month |
Source: Street Rides keyword research Google Ads monthly search volume data, April 2024 to March 2026. Canadian searches only.
We pulled monthly search volume for the term "electric bike" in Canada from April 2024 through March 2026. The table below shows every month, the raw search count, and a visual bar scaled to the peak of 165,000.
| Month | Searches | Volume |
|---|---|---|
| Apr 2024 | 135,000 | |
| May 2024 | 165,000 | |
| Jun 2024 | 165,000 | |
| Jul 2024 | 165,000 | |
| Aug 2024 | 135,000 | |
| Sep 2024 | 110,000 | |
| Oct 2024 | 74,000 | |
| Nov 2024 | 60,500 | |
| Dec 2024 | 40,500 | |
| Jan 2025 | 49,500 | |
| Feb 2025 | 40,500 | |
| Mar 2025 | 90,500 | |
| Apr 2025 | 110,000 | |
| May 2025 | 135,000 | |
| Jun 2025 | 135,000 | |
| Jul 2025 | 135,000 | |
| Aug 2025 | 110,000 | |
| Sep 2025 | 110,000 | |
| Oct 2025 | 74,000 | |
| Nov 2025 | 60,500 | |
| Dec 2025 | 40,500 | |
| Jan 2026 | 40,500 | |
| Feb 2026 | 49,500 | |
| Mar 2026 | 90,500 |
The shape is clear and consistent. A plateau forms from May through July. Then a gradual decline runs from August through November. December through February is the trough. March delivers a sharp spike that restarts the cycle.
This pattern repeated almost identically across both years in our dataset. The shape did not change. The scale did.
The 2024 peak hit 165,000 searches per month from May through July. The 2025 peak reached 135,000 for the same months. That is an 18% decline in peak season volume year over year.
This drop matters. It suggests the Canadian e-bike market is entering a new phase. Early adopters have already purchased. Search growth has stalled at the top. The market is not shrinking. Peak demand is softening while the base holds steady.
December 2024 and December 2025 both recorded 40,500 searches. The trough floor did not move. Winter demand is stable and predictable. People who search for e-bikes in December are serious researchers. They are planning spring purchases.
Summer demand is softening. Winter demand is not. This tells us the core buyer base remains strong. The casual searchers are the ones pulling back.
February 2025 recorded 40,500 searches. March 2025 recorded 90,500. That is a 123% increase in a single month. No other month-to-month jump comes close.
March is when winter ends in most of Canada. Snow melts. Temperatures rise above zero. Canadians start thinking about outdoor transportation. The search data confirms this with precision. Buying intent does not build slowly. It explodes in March.
Takeaway
The buying window opens in March and closes in September. Content published by February has the best chance of ranking before the surge. December through February is the research phase. Buyers browse but do not buy.
Not all e-bike searches follow the same seasonal curve. Some categories spike hard in spring and vanish in winter. Others hold steady all year. The difference matters for your content strategy and inventory planning.
We measured the peak-to-trough ratio for 12 e-bike search categories over 24 months. A higher ratio means sharper seasonality. A lower ratio means steadier year-round demand.
| Category | Peak/Trough Ratio | Peak Volume | Trough Volume | Peak Month | Interpretation |
|---|---|---|---|---|---|
| "ebike rebate" | 17.6x | 880 | 50 | May | Tied to provincial program timelines |
| "costco electric bike" | 7.5x | 18,100 | 2,400 | Apr–Jun | Costco shoppers are spring buyers |
| "electric bike canada" | 6.2x | 27,100 | 4,400 | May | Location-specific intent = seasonal |
| "electric scooter" | 6.1x | 135,000 | 22,200 | Jul | Scooters more seasonal than bikes |
| "electric bike laws canada" | 5.5x | 110 | 20 | Jul | New riders check laws in summer |
| "folding electric bike" | 5.1x | 8,100 | 1,600 | Jul | Commuter category, peaks in summer |
| "best electric bike" | 5.1x | 6,600 | 1,300 | Jul | Research intent, peaks with buying season |
| "cheap electric bike" | 5.0x | 4,400 | 880 | Mar 2026 | Budget buyers surge in spring |
| "electric bike" (core) | 4.1x | 165,000 | 40,500 | May–Jul | Baseline seasonality |
| "electric bike conversion kit" | 4.1x | 6,600 | 1,600 | May–Aug | DIY interest matches riding season |
| "electric dirt bike" | 3.4x | 18,100 | 5,400 | Jun | Less seasonal: off-road = year-round hobbyists |
| "fat tire electric bike" | 2.9x | 2,900 | 1,000 | Aug | Least seasonal: winter-capable = year-round interest |
Source: Street Rides analysis of Google Trends and Street Rides keyword research search volume data, April 2024 to March 2026. Peak/trough ratio = highest monthly volume divided by lowest monthly volume.
The top and bottom of this table reveal two very different buyer mindsets.
"Ebike rebate" at 17.6x is the most extreme seasonal keyword we found. Provincial rebate programs in BC and Nova Scotia open in spring. Searches spike the week programs announce funding. They vanish the week budgets run out. If you write rebate content, publish it in March. By July the traffic is gone.
"Costco electric bike" at 7.5x tells a similar story. Costco shoppers are the most seasonal e-bike buyers in Canada. They search in April, compare models in May, buy in store in June, and stop looking by September. This pattern repeats with near-identical timing both years in our data.
Electric scooters show a 6.1x peak-to-trough ratio. The core "electric bike" term sits at 4.1x. Scooters drop harder in winter because they are less viable in cold weather and snow. You cannot ride a kick-style scooter on icy sidewalks. E-bikes with fat tires and fenders handle winter roads. This difference shapes how you should plan content for each product type.
Most e-bike categories cluster between 4x and 5.5x seasonality. "Folding electric bike" and "best electric bike" both land at 5.1x. "Conversion kit" and the core "electric bike" term both hit 4.1x. These categories follow the standard Canadian seasonal curve: build in March, peak in May through July, decline in September, bottom out in December.
"Electric bike laws canada" at 5.5x is a small-volume keyword (110 peak searches). But it signals something useful. New riders check the rules in summer, right when they buy. A well-optimized laws page captures these buyers at the exact moment of purchase intent.
E-bikes lead e-scooters in total search volume across every single month of our 24-month dataset. But the gap between them changes dramatically by season.
Here is the month-by-month comparison at key points in the cycle:
| Month | E-Bike Searches | E-Scooter Searches | Bike:Scooter Ratio |
|---|---|---|---|
| Jul 2024 (summer peak) | 165,000 | 135,000 | 1.22x |
| Nov 2024 (fall) | 60,500 | 60,500 | 1.00x |
| Dec 2024 (winter) | 40,500 | 40,500 | 1.00x |
| Jan 2025 (deep winter) | 49,500 | 27,100 | 1.83x |
| Feb 2025 (pre-spring) | 40,500 | 22,200 | 1.82x |
| Mar 2025 (spring surge) | 90,500 | 49,500 | 1.83x |
| Jun 2025 (summer) | 135,000 | 135,000 | 1.00x |
| Jul 2025 (peak) | 135,000 | 135,000 | 1.00x |
Source: Street Rides analysis of Google search volume data via Street Rides keyword research, April 2024 to March 2026. "E-bike" = "electric bike" keyword. "E-scooter" = "electric scooter" keyword.
In peak summer months, e-bikes and e-scooters converge to nearly equal search volume. July 2024 shows 165,000 e-bike searches versus 135,000 for scooters. A 1.22x ratio. By June and July 2025, the two categories hit identical numbers at 135,000 each.
This makes sense. Summer weather makes both vehicles equally appealing. Scooter riders do not face the cold-weather barrier that separates the two categories in winter.
The real story shows up from January through March. E-bikes hold at 49,500 searches in January 2025 while scooters drop to 27,100. That is a 1.83x gap. February is even more dramatic in absolute terms. E-bikes sit at 40,500. Scooters fall to 22,200.
Why do e-bikes hold winter interest better? Three reasons:
E-bike content earns traffic 12 months of the year. Even in the lowest months, "electric bike" pulls 40,500 searches. That is enough volume to justify year-round publishing, SEO investment, and paid campaigns.
E-scooter content is a summer play. The window runs from May through September. Outside that window, scooter content sits idle. If you write scooter guides, publish them in April so they rank by the time summer traffic arrives.
We analyzed e-bike versus e-scooter demand across 12 Canadian cities in our city-by-city demand study. The geographic patterns add another layer to this national picture.
We compared the same months in 2024 and 2025. The results tell a clear story. Peak season demand dropped. Off-season demand held flat.
Here is the year-over-year comparison for "electric bike" searches in Canada.
| Month | 2024 Volume | 2025 Volume | Change |
|---|---|---|---|
| April | 135,000 | 110,000 | -19% |
| May | 165,000 | 135,000 | -18% |
| June | 165,000 | 135,000 | -18% |
| July | 165,000 | 135,000 | -18% |
| August | 135,000 | 110,000 | -19% |
| September | 110,000 | 110,000 | 0% |
| October | 74,000 | 74,000 | 0% |
| November | 60,500 | 60,500 | 0% |
| December | 40,500 | 40,500 | 0% |
Source: Street Rides analysis of Street Rides keyword research / Google Ads data, April 2024 through December 2025. Canadian searches only.
The pattern splits cleanly into two stories.
Peak season (April through August) dropped 18 to 19% year over year. That is a significant decline. Every high-traffic month lost roughly one in five searches. The spring surge still happens. It is just smaller than it was in 2024.
Off-season (September through December) held perfectly flat. Zero change across four months. Not a single search lost. The people who search for e-bikes in winter are the same committed buyers year after year.
This tells us something important about who is driving each season. Peak season attracts casual browsers and first-time buyers. That group shrank in 2025. Off-season traffic comes from enthusiasts and committed shoppers. That group did not shrink at all.
Why did peak season decline? Three likely explanations.
1. Market maturation. Early adopters already own e-bikes. The wave of first-time curiosity searches from 2022 to 2024 has passed. People who wanted to try an e-bike have already searched, compared, and either bought or moved on.
2. Economic conditions. Higher interest rates and inflation squeezed discretionary spending across Canada. E-bikes are a $1,000 to $3,000 purchase. Some buyers delayed or dropped out.
3. Saturation of first-time interest. Media coverage of e-bikes peaked in 2023 and 2024. Fewer news stories means fewer curiosity searches from people who saw an article and typed "electric bike" into Google.
What this means for sellers: You are competing for a smaller peak-season pie. Sellers who only market from May to August will feel the squeeze hardest. Off-season marketing becomes more valuable because that audience is stable and committed.
One more thing to keep in perspective. A "down" peak season still means 110,000 to 135,000 monthly searches. That dwarfs most product categories in Canada. The e-bike market is maturing. It is not collapsing.
Key Takeaway: Peak season demand dropped 18% from 2024 to 2025. Off-season demand held steady. The e-bike market is maturing. Sellers who only market in summer will feel the squeeze most.
The demand curve gives you a content calendar. Every month has a job. Publish the right content at the right time and you capture demand instead of chasing it.
We built this calendar from 24 months of search data. Each phase tells you what buyers want and when they want it.
| Month | Demand Phase | Search Volume | Content Strategy |
|---|---|---|---|
| January | Deep winter / Research | 45,000 | Publish educational content. Buyers research but do not buy. |
| February | Pre-spring / Intent building | 45,000 | Publish comparison and buying guides. The March surge is 30 days away. |
| March | Spring surge / +123% spike | 90,500 | All content must be live and indexed. This is launch month. |
| April | Early peak / High intent | 122,500 | Promote deals, inventory, and rebate guides. Buying begins. |
| May - July | Peak season plateau | 150,000 | Highest traffic. Run ads. Promote seasonal offers and inventory. |
| Aug - Sep | Decline begins | 110,000 - 122,500 | Clearance content. End-of-season deal roundups. |
| Oct - Nov | Off-season slide | 60,500 - 74,000 | Maintenance guides, winter riding tips, fat tire content. |
| December | Annual low | 40,500 | Holiday gift guides. Minimal new content investment. |
Source: Street Rides analysis of Street Rides keyword research / Google Ads data for 15 e-bike keywords in Canada, April 2024 through March 2026.
The most important month on this calendar is not May, June, or July. It is February.
Here is why. Google takes 2 to 8 weeks to index and rank new content. An article published in March will not rank until April or May. By then, you have already missed the +123% spring surge. If you want to capture March traffic, your content must go live by February 1.
Critical Timing Rule: Publish all spring and summer content by February 1. Google needs 2 to 8 weeks to index and rank new pages. Content published in March will miss the March surge entirely.
The same logic applies to every phase transition. Want to rank for "ebike clearance sale" in August? Publish that page in June. Want to rank for "fat tire ebike winter" in November? Publish it in September.
Evergreen content works differently. Our buying guides, comparison articles, and rebate explainers live year-round. They accumulate authority over time. The content calendar above applies to seasonal and time-sensitive pieces. Evergreen content should go live as early as possible and stay updated.
One more insight from the data. Off-season content faces less competition. Fewer sellers publish in October through January. That means lower keyword difficulty and faster rankings. The off-season is where small publishers can punch above their weight.
Key Takeaway: February 1 is the most important content deadline of the year. Google needs weeks to index and rank new pages. Publish before February to capture the March surge. Publish off-season content in September to rank by November when competition is lowest.
We pulled monthly search volumes from the Street Rides keyword research Google Ads API for 15 e-bike keywords. All data covers Canada (location code 2124) over a 24-month period from April 2024 through March 2026.
Google treats "electric bike," "ebike," and "e-bike" as the same keyword. All three return identical volumes. We report them as a single term throughout this article.
Volumes represent estimated monthly Google searches from Canadian IP addresses. Street Rides keyword research sources this data from the Google Ads Keyword Planner. Google rounds these estimates into volume buckets (e.g., 110,000, 135,000, 165,000). This means small month-to-month changes may not appear in the data. Large swings are real.
We analyzed 15 keywords across five categories: core terms, vehicle types, modifiers, purchase intent, and government incentives. The full keyword list and monthly breakdowns appear in Sections 2 through 4 of this article.
Search data shows demand peaks from May through July. Prices are highest during peak season because sellers have no reason to discount. The best deals appear from August through October when sellers clear summer inventory. February and March offer pre-season sales at some retailers. If you want the lowest price, shop in September. If you want the best selection, shop in April.
Canada's climate makes winter riding difficult in most provinces. Snow, ice, and cold temperatures reduce ridership from coast to coast. Battery range drops 20 to 40% in cold weather. That alone discourages winter buyers. Most Canadians view e-bikes as spring-to-fall transportation. The search data reflects that mindset. December volume is 75% lower than July volume.
Yes. E-bikes outpace e-scooters in search volume every single month. The gap is widest in winter when e-bikes draw 1.8x more searches. That gap narrows to near-parity in summer as scooter interest spikes. The key difference is staying power. E-bikes hold interest year-round. E-scooters do not. Winter e-scooter searches nearly vanish while e-bike searches remain steady.
Peak season search volume dropped 18% from 2024 to 2025. Off-season volume held flat. The market is maturing, not collapsing. Total search volume remains over 100,000 per month during peak season. That is still massive for a consumer product category in Canada. The decline suggests fewer first-time browsers, not fewer committed buyers.
Most provincial rebate programs open in spring, typically April or May. Our data shows "ebike rebate" searches spike 17.6x from winter to spring. That is the largest seasonal jump of any keyword we tracked. Check your provincial program website in March to catch early applications. Programs in British Columbia, Quebec, and Nova Scotia have offered rebates in recent years. Funding runs out fast once applications open.
Fat tire electric bikes have the flattest demand curve of any category we tracked. Their peak-to-trough ratio is 2.9x, which is the lowest of all 15 keywords. Fat tires handle snow and ice. That keeps buyer interest alive through winter months when every other category drops sharply. If you sell e-bikes and want year-round traffic, fat tire content is your most stable bet.
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